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Groups & Travel Trade

Planning A Group Visit?

From fascinating history and beautiful Georgian architecture to award-winning food, orchards, gardens and memorable visitor attractions, Armagh and the surrounding area is a rewarding destination to discover.

Whether you’re planning a day trip, short break, club outing or special-interest visit, there is plenty to build into your itinerary across Armagh City, Banbridge and Craigavon.

We’re here to help.

Our team can help make planning easier, with local knowledge and suggestions to help you create a group visit.

We can help with:

  • Ideas for half-day, full-day and overnight itineraries
  • Recommendations for attractions and experiences
  • Suggestions for group-friendly places to eat
  • Information on accommodation for overnight stays
  • Ideas for special-interest groups
  • Practical information to help you plan your visit

Call +44 (0) 28 3752 9685 or email

Group taking part in a guided tour below Navan Fort, standing on a grassy slope beside the ancient ceremonial site.

Be Inspired!

Armagh County Museum

History, heritage & stories

Discover thousands of years of history, from the ancient landscapes and stories associated with Navan Centre & Fort to Armagh’s cathedral city heritage, Georgian architecture and fascinating museums.

Explore history & heritage →

 

Food, orchards & countryside

Experience the flavours and landscapes of the Orchard County. Depending on the season, a group visit could combine local food, orchards and cider, gardens, countryside and welcoming places to eat.

Explore food & drink →

Lough Neagh Discovery Centre

Gardens, culture & discovery

Build a relaxed day around gardens, heritage, culture and some of the area’s best-known visitor experiences, with plenty of opportunities to stop for lunch or afternoon tea along the way.

Explore things to do →

Itinerary inspiration

Armagh Georgian Festival

Saturday 28 November 20206

Step into the elegance and atmosphere of Georgian Armagh

Morning: Arrive in Armagh City during the Armagh Georgian Festival and discover the city’s Georgian streets, architecture and heritage. Build the morning around the festival programme, from guided experiences and historic buildings to seasonal entertainment.

Lunch: Enjoy a festive group lunch or afternoon tea in Armagh City.

Afternoon: Spend time enjoying the festival atmosphere, browse the city and experience more of the special programme before departing.

Make it an overnight: Extend the visit with dinner and an overnight stay, giving the group more time to enjoy Armagh’s festive atmosphere and evening programme.

Perfect for: coach tours, active retirement groups, social clubs, heritage groups and groups looking for a festive pre-Christmas day out.

A City of Saints and Scholars

A journey through Armagh’s spiritual heritage

Morning: Begin with a guided walking tour of Armagh City, from the historic Franciscan Friary through the ancient streets associated with St Patrick. Receive a St Patrick’s Way Pilgrim Passport and collect stamps along the route while discovering the city’s remarkable Christian heritage.

Lunch: Enjoy a group lunch in Armagh City, close to the Cathedral grounds.

Afternoon: Visit St Patrick’s Church of Ireland Cathedral, on the site associated with Patrick’s first church, before continuing to St Patrick’s Catholic Cathedral and Museum, exploring its striking architecture, sacred artefacts and rich ecclesiastical heritage.

Perfect for: Pilgrimage and faith groups, heritage and cultural visitors, active retirement groups and anyone interested in the story and legacy of St Patrick.

From Apple Trees to Ancient Tales

Experience the flavours, stories and rural traditions of County Armagh

Morning: Visit Dan Winter’s Cottage, one of Ireland’s longest thatched, mud-walled cottages. Hear stories of generations past, explore the historic living quarters, old grocer’s shop and traditional hand loom, and enjoy apple pancakes cooked over the hearth.

Lunch: Enjoy a relaxed group lunch at the Seagoe Hotel, Portadown, before travelling into County Armagh’s apple-growing countryside.

Afternoon: Experience Long Meadow Cider Farm, a third-generation family farm. Tour the orchards and production facilities, discover how Armagh apples are transformed into award-winning products, and finish with a tasting in the glass-fronted Bramley Barn overlooking the orchard.

Perfect for: Food and drink groups, heritage and cultural visitors, active retirement groups, agricultural groups and anyone looking to experience the authentic flavours and traditions of County Armagh.

Literature, Architecture & Design

Explore literature, art, architecture and screen

Morning: Visit Armagh Robinson Library, home to rare books and literary treasures, before a guided tour of Brownlow House, renowned for its distinctive “Calendar House” design.

Lunch: Enjoy a group lunch at Brownlow House.

Afternoon: Discover the work of celebrated sculptor F.E. McWilliam at the F.E. McWilliam Gallery & Studio, before stepping behind the scenes at the Game of Thrones Studio Tour, with authentic sets, costumes and props from the acclaimed series.

Perfect for: Cultural and heritage groups, art and literary enthusiasts, active retirement groups and screen tourism fans.

Myths, Music & Living Traditions

Experience the stories, sport and traditions of Ireland

Morning: Step into ancient Ireland at Navan Centre & Fort, where archaeology, mythology and Celtic characters bring over 2,000 years of history to life. Then try your hand at Armagh Road Bowling, learning the skills and traditions behind this much-loved local sport.

Lunch & Afternoon: Travel to the Halfway House, Banbridge, for an authentic taste of Irish pub culture, combining local food with traditional music, song and storytelling, finishing with an Irish Coffee masterclass.

Perfect for: Cultural and heritage groups, active retirement groups, special interest groups and visitors looking for an authentic and interactive Irish experience.

Local People, Local Stories

Meet the people keeping Armagh’s traditions alive

Morning: Begin at Long Meadow Cider Farm, a third-generation family farm, for an orchard tour and tasting of award-winning local products. Continue to Dan Winter’s Cottage, where family stories, rural traditions and apple pancakes over the hearth bring generations of local life to life.

Lunch: Enjoy a group lunch in Armagh City.

Afternoon: Try your hand at Armagh Road Bowling, learning the skills and stories behind this much-loved local tradition before putting your technique to the test.

Perfect for: Cultural and heritage groups, active retirement groups, food and drink enthusiasts and visitors seeking authentic local experiences and connections.

From High Queen of Ireland to King of the Roads

From ancient legends to a much-loved local tradition

Morning: Step into ancient Ireland at Navan Centre & Fort, where archaeology, mythology and Celtic characters bring the stories of this legendary royal site to life.

Lunch: Enjoy a light group lunch at Navan Centre & Fort.

Afternoon: Try your hand at Armagh Road Bowling, discovering the stories and skills behind this much-loved local sport before putting your own technique to the test.

Perfect for: Cultural and heritage groups, active retirement groups, special interest groups and visitors looking for an authentic and interactive taste of Armagh.

Stay a little longer

Turn your group day trip into a short break

With more time, groups can combine Armagh’s heritage, food, gardens, countryside and visitor attractions across a two-day stay.

Our team can suggest accommodation and help you build an itinerary that makes the most of your time.

Contact us on +44 (0) 28 3752 9685 or email.

Armagh City Hotel bedroom interior