OUR CURRENT ACHIEVEMENT AGAINST TARGETS
1. Mystery Shopping – Mystery customers make a booking at our venue and attend a show to assess our customer service levels
2017/18
To date – Overall Average Combined Score 92% [+2% Service Improvement]. Our target is 97% and we are striving to attain this very high standard by continually reviewing our service
2. Comment Card Scores – Comment cards are circulated to audiences at most of our shows, assessing quality, friendliness, value for money, overall experience, cleanliness and food & drink. Our target is 95% overall percentage and we are already exceeding this high level.
2017/18
Overall Percentage |
98% |
|
|
Category Scores (Good or Excellent) |
|
Quality of Performance Attended |
98% |
Quality Of Service Received |
99% |
Value for Money of tickets |
97% |
Cleanliness of Building |
99% |
Quality of Food & Drink |
95% |
|
|
|
|
|
|
3. OTHER TARGETS
KPI’S (2017/2018)
|
Actual |
|
Target |
Average % attendance per show |
76% |
|
70% |
Deliver Annual Craft Exhibition |
1 |
|
1 |
Participant numbers against places available |
715/797
(93.3%) |
|
1,000 / 1,100
(91%) |
Mystery Shopping Average Score |
92% |
|
97% |
% of ‘Good’ or ‘Excellent’ comments from returned comment cards |
98% |
|
95%
700 cards returned |
To deliver 20 exhibitions each year across the Gallery and Foyer
|
20 |
|
20
|
|
|
|
|
|
|
|
|
|
|
|
|
DIPS IN PERFORMANCE EXPLAINED
1. Mystery Shopping Average Score – A number of elements have contributed including waiting times for drinks at the bars and presentation of the outside of building. Action taken includes Franchisee ensuring extra staff are on for busy nights, more regular meetings with franchisee to raise issues, regular feedback to cleaning company and daily checks outside the building
A] Returning Calls –
- We aim to answer your call within six rings. You will be advised of the name of the staff member dealing with your enquiry and which department you are through to.
- We have upgraded our telephone booking system. If our staff are busy on another call you can choose to either hold for the next available staff member or leave a message and we will return your call. We aim to return 95% of calls within one hour and we will measure this and publish the results here – TELEPHONE CALL LOG ASSESSMENT 2018.
B] Dealing With Complaints
- We aim to acknowledge and deal with complaints as quickly as possible.
- We will acknowledge all complaints within 72 hours and aim to deal with all complaints within 10 working days.
- We aim to resolve 90% of all complaints within 10 working days and will monitor and publish the results of these.
- We will ensure that you have clear information on how to make a comment, compliment or complaint and will use information from comments, compliments and and complaints to improve our services
C] Processing Tickets / Bookings
Ticket bookings [online, telephone and at the counter] will be dealt with immediately. Tickets will be posted out that day if requested
D] Conference Enquiries
Respond to conference enquiries with 24 hours or 72 hours [weekend or bank holiday enquiries]. 2017/18 results: 90% achieved
WE WOULD ALSO APPRECIATE YOUR VIEWS ON OUR SETTING OF TARGETS. YOU CAN CONTACT US kmullan@marketplacearmagh.com
4. ACTION TAKEN TO IMPROVE SERVICES
Following consultation with our customers, and in an effort to address prevalent customer concerns, the following alterations have been made to improve our services:
A] Gallery Signage improved throughout the building, and lightboxes installed to further publicise Gallery Exhibitions
B] FOH staff fully trained in audience monitoring to alleviate ongoing problem with disruption during performances
C] FOH announcements re-recorded to address issue of photography during performances.
D] Improved Loop System to be installed in Main Auditorium to assist customers with hearing difficulties.
E] Fabric of building to be upgraded in many areas.